RUMPOKO, H.; LARASATI, K. P. Hubungan Brand Equity Terhadap Keputusan Membeli Produk Pada Mahasiswa Universitas Yos Soedarso (Uniyos). Yos Soedarso Economic Journal (YEJ), [S. l.], v. 2, n. 1, p. 48–54, 2020. Disponível em: https://ejurnal.uniyos.ac.id/index.php/ysej-server/article/view/YEJ-2107. Acesso em: 20 sep. 2024.